The global economy faces new headwinds following the Russian invasion of Ukraine in February 2022, while the COVID-19 pandemic is not yet over. The war in Ukraine and its resulting sanctions imposed on Russia are projected to cause accelerated energy and commodity prices, further disruptions in global supply chains and reduced business and consumer confidence.
The podcast will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions?
COVID-19 has accelerated online presence and integration of digital solutions to minimise physical human contact. With an abundant pool of IT and tech graduates, well-developed digital landscape and relatively competitive wages, Central and Eastern Europe and especially Poland are being eyed by potential investors as the next Silicon Valley.
※本記事は英語でもご覧頂けます:Global Consumer Trends in Eastern Europe ユーロモニターが発行した『2021年 世界の消費者トレンド』レポートが示すように、新型コロナウイルス(COVID-19)は消費者の行動に大きな影響を与え、企業は戦略の再調整と新たな需要への対応を迫られている。今回のパンデミックは世界的なトレンドを形成している一方、消費者の反応は地域によって違いが見られている。ユーロモニターのヴィリニュス支社の専門家チームは、前述の『2021年…
As Euromonitor’s Global Consumer Trends 2021 show, Coronavirus (COVID-19) has had a profound impact on consumer behaviour, forcing businesses to readjust strategies and accommodate newfound demand. While the pandemic has shaped trends on a global…
Changing expectations on when and how products are consumed is a valuable way for companies to generate interest among consumer groups. In the yoghurt category, European companies such as Q focus on indulgence while still being healthy. The Biotiful…
Mobile wallets and proximity payments are gaining significant ground in Eastern Europe. They are popular in such countries as Poland, Russia, Ukraine and Czech Republic, with millions of consumers routinely utilizing them. While Apple Pay leads the…
After a few years of instability, travel transportation in Eastern Europe consolidated its positive dynamic with a stronger 2017 constant value growth. Airlines led the travel transportation value sales. As the industry grows further, next years are…
Still bottled water is emerging in Azerbaijan and Georgia. The volume CAGR for the period 2012-2017 has reached 8% for Azerbaijan and 11% for Georgia. Growth is expected to be kept within 2018-2022, so bottled water will remain a profitable area of…