Eastern Europe

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Article

Cannabis in Poland: Big Opportunities Come With Risks

Dmitrij Gerok

Dmitrij Gerok

20 Sep 22

The US dominates the global cannabis market, generating 81% total value share in 2021. At the same time, European countries account for 8% share of worldwide value following Canada with 9%. Poland is responsible for an 8% value share of European countries; adult-use is prohibited by law, medical cannabis is only legal with a prescription, while CBD is freely available.

Article

Global Economic Outlook: Q2 2022

Lan Ha

Lan Ha

21 Apr 22

The global economy faces new headwinds following the Russian invasion of Ukraine in February 2022, while the COVID-19 pandemic is not yet over. The war in Ukraine and its resulting sanctions imposed on Russia are projected to cause accelerated energy and commodity prices, further disruptions in global supply chains and reduced business and consumer confidence.

Podcast

Circular Fashion: Is Eastern Europe Ready for the Transition?

Euromonitor International

Euromonitor International

31 Dec 21

The podcast will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions?

Article

Eastern Europe Eyed as the Next Silicon Valley: A Chance for Poland to Rise

Indre Zebrauskaite

Indre Zebrauskaite

14 Dec 21

COVID-19 has accelerated online presence and integration of digital solutions to minimise physical human contact. With an abundant pool of IT and tech graduates, well-developed digital landscape and relatively competitive wages, Central and Eastern Europe and especially Poland are being eyed by potential investors as the next Silicon Valley.

Article

世界の消費者トレンド – 東欧地域

Bogdanas Poletajevas

Bogdanas Poletajevas

22 Apr 21

※本記事は英語でもご覧頂けます:Global Consumer Trends in Eastern Europe ユーロモニターが発行した『2021年 世界の消費者トレンド』レポートが示すように、新型コロナウイルス(COVID-19)は消費者の行動に大きな影響を与え、企業は戦略の再調整と新たな需要への対応を迫られている。今回のパンデミックは世界的なトレンドを形成している一方、消費者の反応は地域によって違いが見られている。ユーロモニターのヴィリニュス支社の専門家チームは、前述の『2021年…

Article

Global Consumer Trends in Eastern Europe

Bogdanas Poletajevas

Bogdanas Poletajevas

15 Apr 21

As Euromonitor’s Global Consumer Trends 2021 show, Coronavirus (COVID-19) has had a profound impact on consumer behaviour, forcing businesses to readjust strategies and accommodate newfound demand. While the pandemic has shaped trends on a global…

Video

Changing the Consumption Patterns of Dairy Products in Europe

Elif Polat

Elif Polat

30 Mar 21

Changing expectations on when and how products are consumed is a valuable way for companies to generate interest among consumer groups. In the yoghurt category, European companies such as Q focus on indulgence while still being healthy. The Biotiful…

Podcast

Proximity Payments Growing in Eastern Europe

Ivan Khoruzhyy

Ivan Khoruzhyy

29 Jun 20

Mobile wallets and proximity payments are gaining significant ground in Eastern Europe. They are popular in such countries as Poland, Russia, Ukraine and Czech Republic, with millions of consumers routinely utilizing them. While Apple Pay leads the…

Podcast

Travel Transportation in Eastern Europe: What's Driving Growth?

Cosmin Dan

Cosmin Dan

10 May 18

After a few years of instability, travel transportation in Eastern Europe consolidated its positive dynamic with a stronger 2017 constant value growth. Airlines led the travel transportation value sales. As the industry grows further, next years are…