Three Ways Facebook Chatbots Might Trip up Retailers
Tim Barrett
At its annual developer's conference, Facebook announced it would add Chatbots to its messenger app. These bots are designed to mimic human behaviour and some of them will be able to assist users with purchasing goods using the Facebook Messenger…
Facebook and WhatsApp: Why the Expensive Purchase Makes Sense
Pavel Marceux
Despite the overwhelming price tag of US$19.0 billion, the agreed acquisition of mobile messaging service WhatsApp – confirmed this week by social media giant Facebook – is a logical step in the right direction. The move has already been criticised…
Luxury Brands and the Lure of Social Media
Rob Walker
Here are three questions that ought to get the pulse rate running of any self-respecting brand or marketing manager. What is your Facebook strategy? What is your Twitter strategy? What is your YouTube strategy? You can add Google, Weibo, Instagram,…
Social Unveiling: Hoping to Convert Followers into Buyers
Daphne Kasriel-Alexander
More brands are turning to social media in place of events to launch products – an approach that has been called ‘social unveiling’. Saluting the ability of social media to reach a wide audience quickly, designers and brands are choosing platforms…