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Three Ways Facebook Chatbots Might Trip up Retailers

Tim Barrett

Tim Barrett

21 Apr 16

At its annual developer's conference, Facebook announced it would add Chatbots to its messenger app. These bots are designed to mimic human behaviour and some of them will be able to assist users with purchasing goods using the Facebook Messenger…

Article

Facebook and WhatsApp: Why the Expensive Purchase Makes Sense

Pavel Marceux

Pavel Marceux

21 Feb 14

Despite the overwhelming price tag of US$19.0 billion, the agreed acquisition of mobile messaging service WhatsApp – confirmed this week by social media giant Facebook – is a logical step in the right direction. The move has already been criticised…

Article

Luxury Brands and the Lure of Social Media

Rob Walker

Rob Walker

24 Nov 13

Here are three questions that ought to get the pulse rate running of any self-respecting brand or marketing manager. What is your Facebook strategy? What is your Twitter strategy? What is your YouTube strategy? You can add Google, Weibo, Instagram,…

Article

Social Unveiling: Hoping to Convert Followers into Buyers

Daphne Kasriel-Alexander

Daphne Kasriel-Alexander

5 Nov 13

More brands are turning to social media in place of events to launch products – an approach that has been called ‘social unveiling’. Saluting the ability of social media to reach a wide audience quickly, designers and brands are choosing platforms…

Article

Social Media is as Versatile as it is Valuable

Elizabeth Friend

Elizabeth Friend

30 Nov 12

A multi-faceted social media presence allows brands to move their interaction with the consumer outside the outlet, strengthening relationships and giving operators more control over their branding. But the flexibility that makes the channel so…

Video

Digital Marketing in Global Beauty and Personal Care

Irina Barbalova

Irina Barbalova

21 Jun 12

Major players in the beauty and personal care industry are expanding their market strategies through social media. However, many companies are also developing their own mobile websites and smartphone apps. Irina Barbalova, global head of beauty and…

Article

Facebook IPO: How Will it Impact Brands and Companies?

Euromonitor International

Euromonitor International

29 May 12

The Facebook IPO is an important milestone in the transition of social media from a niche interest into the mainstream. Euromonitor International investigates what the IPO means for companies which use Facebook to interact with users. The IPO has…

Article

Future Watch: From Emotional Branding to Human Engagement

Euromonitor International

Euromonitor International

22 Dec 11

“For brands, being human is the new black.” This phrase is increasingly popular at conferences on branding and with marketing and communications teams around the globe. It a strong concept, which will have a visible impact in the future. In a context…

Video

The Changing Face of Tourism

Angelo Rossini

Angelo Rossini

13 Dec 11

    Hotels are increasingly using social media to connect with their customers, says Angelo Rossini, Travel and Tourism analyst at Euromonitor. Not only are hotels looking for feedback from their customers via sites like Facebook and…