Predicting the Winner of the 2014 World Cup
Euromonitor International
Download as pdf With some of the pre-tournament favourites out of the competition, this is turning into a very unpredictable and exciting World Cup. However, despite the long odds, Euromonitor International put their data analysis skills to the test…
Beer and the FIFA World Cup: A Game of Two Halves
Euromonitor International
In 2013, beer volume sales in Brazil declined by 2%, according to Euromonitor International. This was the result of unit price increases imposed by the Brazilian government as part of the ‘Great Brazilian Plan’. This programme includes gradual tax…
A World Cup Boost for Brazil's Foodservice Industry?
Euromonitor International
download as pdf Not surprisingly given the unfathomable investments required to stage the tournament, discussions of return on investment are never far away for a country hosting the FIFA World Cup. For foodservice operators, the effects of what…
World Cup Excitement Hits Fever Pitch Among Brands and Consumers Alike
Euromonitor International
As the most watched sporting event in the world, the FIFA World Cup in Brazil will be a marketing battle for a number of consumer goods firms over June and July 2014. Two of the biggest global names, Procter & Gamble and Unilever, have Latin…
Rio de Janeiro and Sao Paulo: A Tale of Two Cities During the World Cup
Euromonitor International
Download as pdf The FIFA World Cup Brazil 2014 is expected to give the country’s tourism a welcome boost, with international arrivals expected to see an uptick of 15% over 2013/2014 to surpass the 7 million mark. Average spend per trip is forecast to…
How the Brazilian Consumer will Enjoy the 2014 World Cup
Euromonitor International
Download as pdf With it taking more than 175 hours of work for a typical worker to pay for the most expensive ticket, how will the average Brazilian Consumer watch the World Cup?
Economic Growth Slowing in Major Latin American Cities
Ugne Saltenyte
Throughout the 20th century, flagship Latin American metropolises were the key drivers of the region’s economic progress, production growth and increasing domestic demand. In 2012, nearly 30% of the region’s GDP derived from just 15 major cities.…
Holiday Season 2013 Video Game Outlook
Matt Hudak
The video games industry has not been very strong of late, posting a retail value decline of 2% globally in 2012. For the coming holiday season, however, new consoles from Sony and Microsoft will be released in November. Add to this signs of…