Brand Strategies for Consumer Spending Habits in 2023
Amna Abbas
We’re almost halfway through the year, and consumers are still feeling the impact of economic uncertainties in their daily lives. Shoppers will continue to maximise the value of their purchases for the foreseeable future. In this article, you’ll see new stats on consumer spending and saving habits as well as potential brand strategies to consider that can cater to their priorities.
Top Three Global Consumer Trends in Sub-Saharan Africa
Anje du Plessis
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.
Trend Analysis: A Formula to Guide Innovation
Euromonitor International
Don't fall for hype. Find the right trends for your business with our workbook. Your next big idea could be a few clicks away.
ポジショニング戦略を改善するためには
Jared Conway
ポジショニング戦略は、製品の成功を左右する。ポジショニングによって製品に対する消費者の認識、市場における立ち位置も変わり、他社ブランドとの差別化にもつながる。 Eコマースの台頭により購買の選択肢が無限に広がった結果、消費者の注目と消費を無数の競合他社と奪い合うことは避けられない。このことから、特にオンライン市場では、プロダクトマーケティングがより重要な意味を持つようになった。
Global Consumer Trends in Asia Pacific 2023
Euromonitor International
Leveraging Euromonitor’s recent report, the Top 10 Global Consumer Trends 2023, the purpose of this webinar is to provide you with valuable insights on the most relevant trends in Asia Pacific and discuss how they can be applied to help businesses make informed decisions.
A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Top Five Consumer Trends in Latin America
Rodrigo Mattos
Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.
How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data
Euromonitor International
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
Luxury and Fashion: What to Expect in 2023?
Fflur Roberts
The world continues to be a challenging place in 2023. Just as we thought it was safe to re-engage after the pandemic, the global economy started to look fragile again. In this video Fflur Roberts and Marguerite LeRolland, Euromonitor’s respective Heads of Luxury Goods and Fashion, discuss what they think will be the most impactful trends in the year ahead. How is the industry adapting to new retail preferences as our new lifestyles and working habits take form? What value propositions are consumers looking for in an inflationary environment and a cost-of-living crisis where spending is being squeezed. With the growing urgency in sustainability, what new business models are we likely to see filtering through?