Global Consumer Trends

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Article

What to Expect from the Middle Eastern Consumer in 2024

Rabia Yasmeen

Rabia Yasmeen

13 Mar 24

Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.

Article

2024 Consumer Trends in Asia and the Impact on E-Commerce

Rabia Yasmeen

Rabia Yasmeen

15 Feb 24

Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.

Article

Three Digital Shopping Trends to Watch in 2024

Michelle Evans

Michelle Evans

14 Feb 24

Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.

Article

2024年 世界の消費者トレンドが日本市場にもたらす影響を考察する

Sean Kreidler

Sean Kreidler

23 Jan 24

2024年が始まり、はや3週間が過ぎた。今年の日本の消費者は、昨年に続いて慎重かつも楽観的に行動していくだろう。生活費の高騰、パンデミックによって増長した習慣、そして日常生活に浸透しつつある高度なテクノロジーが、2024年の日本の消費者習慣にも影響をもたらしていくことが予想される。

Article

What Are the Top Consumer Trends in 2024?

Alison Angus

Alison Angus

18 Jan 24

New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.

Webinar

2024 Consumer Trends to Watch

Euromonitor International

Euromonitor International

8 Feb 24 | GMT: 03:00 PM

Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Article

2023年 世界の消費者トレンドTOP10を振り返る

Taro Yamato

Taro Yamato

5 Dec 23

2023年も12月に入り、終わりが見えてきた。昨年と同様に、今年も当社が年初に発表したホワイトペーパー「2023年 世界の消費者トレンドTOP10」を、筆者の目線で振り返る。なお、筆者は国内の家電や洗剤、家庭紙、家具や玩具・ゲームなどの調査を担当している。 本記事では、全部で10あるトレンドのうち、筆者の調査領域と関わりが深い下図で囲った3トレンドを取り上げる。

Article

Consumers in 2024: Uncovering Opportunities Amid Uncertainty

An Hodgson

An Hodgson

27 Nov 23

Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.

White Paper

Top Global Consumer Trends 2024

Euromonitor International

Euromonitor International

16 Nov 23

The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.

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