Green Mountain

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Video

Challenges Ahead for the Keurig Kold Machine

Euromonitor International

Euromonitor International

9 Oct 15

http://euromonitorintl.wistia.com/medias/1cteyodhe6?embedType=seo&videoFoam=true&videoWidth=680 Keurig Green Mountain, Inc recently released an in-home soft drinks machine called the Keurig Kold. Many challenges lie ahead for the machine's success,…

Podcast

Kraft Licenses Coffee Brands for use in Green Mountain's Keurig

Euromonitor International

Euromonitor International

22 Aug 14

The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft's brand of products in pod form for use in Keurig machines. Kraft's brands are a large gain for Green Mountain, who's main strategy is to…

Video

Breaking News: Coca-Cola Purchases Stake in Green Mountain

Euromonitor International

Euromonitor International

5 Feb 14

Coca-Cola recently announced its plans to purchase a 10 percent stake in Green Mountain Coffee Roasters, creators of the Keurig brewing system. Jonas Feliciano, Beverages Industry analyst at Euromonitor responds to the news and explains how Coke and…

Article

Green Mountain Coffee Roasters’ “Cold Platform”: Variety for the Modern Consumer?

Euromonitor International

Euromonitor International

5 Feb 14

During its Q4 earnings call and a recent appearance at Beverage Digest’s “Future Smarts” conference in New York, Green Mountain Coffee Roasters CEO Brian Kelley spoke about the company’s intent to launch Keurig 2.0 during the next fiscal year as well…

Article

Back to School: Green Mountain Traverses New Ground as it Expands Internationally

Euromonitor International

Euromonitor International

30 Jan 14

Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less…

Article

Starbucks Alliance With Green Mountain Puts Spotlight on Coffee Pods

Euromonitor International

Euromonitor International

21 Mar 11

Analyst Insight by Brian Morgan. In March 2011, Starbucks Corp announced an agreement with Green Mountain Coffee Roasters Inc in which they would begin selling Starbucks and Tazo branded pods for the Keurig K-Cup single cup brewing system. Starbucks…