Challenges Ahead for the Keurig Kold Machine
Euromonitor International
http://euromonitorintl.wistia.com/medias/1cteyodhe6?embedType=seo&videoFoam=true&videoWidth=680 Keurig Green Mountain, Inc recently released an in-home soft drinks machine called the Keurig Kold. Many challenges lie ahead for the machine's success,…
Kraft Licenses Coffee Brands for use in Green Mountain's Keurig
Euromonitor International
The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft's brand of products in pod form for use in Keurig machines. Kraft's brands are a large gain for Green Mountain, who's main strategy is to…
Breaking News: Coca-Cola Purchases Stake in Green Mountain
Euromonitor International
Coca-Cola recently announced its plans to purchase a 10 percent stake in Green Mountain Coffee Roasters, creators of the Keurig brewing system. Jonas Feliciano, Beverages Industry analyst at Euromonitor responds to the news and explains how Coke and…
Green Mountain Coffee Roasters’ “Cold Platform”: Variety for the Modern Consumer?
Euromonitor International
During its Q4 earnings call and a recent appearance at Beverage Digest’s “Future Smarts” conference in New York, Green Mountain Coffee Roasters CEO Brian Kelley spoke about the company’s intent to launch Keurig 2.0 during the next fiscal year as well…
Back to School: Green Mountain Traverses New Ground as it Expands Internationally
Euromonitor International
Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less…