World Market for Apparel and Footwear: From the evolution of athleisure and the reinvention of denim, to redefining the shopping experience
Marguerite Le Rolland
The apparel and footwear market saw value growth of 1.2% in 2017; an improvement over 2016 which recorded the weakest growth since the global recession. But at 3.1% in 2017, volume growth outpaces value growth and is expected to continue doing so,…
H&M Newly Launched Brand Arket
Euromonitor International
H&M announced on Thurday 30th March the launch of a new brand rooted in "style beyond trend." Bernadette Kissane, apparel and footwear analyst at Euromonitor International, comments: “The announcement of H&M’s new brand Arket comes at an…
Go Big or Go Home! H&M Conquers Romania with Double-Digit Growth Rates
Euromonitor International
Just after H&M entered the apparel market in Romania, its strategy of wanting to become the biggest dog in the fight became blatantly apparent. The Swedish retailer entered Romania in 2011, ending its first year as the fifth largest brand, only…
Teen Fashion Coming of Age?
Euromonitor International
You can’t sit with us (unless you resemble a photoshopped model); the once exclusive strategies of teen fashion players, built on heavy-logoed products and a too cool for school brand image, are no longer resonating with the younger consumer.…
An Influx of International Brands in India
Euromonitor International
http://euromonitorintl.wistia.com/medias/qbhmljmgp1?embedType=async&videoFoam=true&videoWidth=680 Retail stores such as H&M and Gap recently opened in India, highlighting a recent influx of international retailers targeting the country.…
Haute Sport: Fashion Apparel Picks Up Speed in Australia
Julia Illera
Fast fashion may have taken the slow route to the Australian market, however leading global apparel players are now opening stores locally at breakneck speed. Fuse this with the fortuitous favour currently bestowed on stylish activewear or…
Multinational Apparel Brands Entering Brazil Despite Entry Barriers
Euromonitor International
Brazil has been relatively untapped in the last five years by major multinational apparel companies due to the many entry barriers in the country. Weak infrastructure, high taxation on imports and soaring logistical costs were enough to delay apparel…
What Next for Women’s Activewear: Dispatches from the Denim Market
Euromonitor International
Stylish women’s activewear is bringing in the big bucks. Gone are the days when female consumers were satisfied donning a ragtag ensemble of frayed, oversized cast-offs for their fitness pursuits. This is not an ephemeral frenzy driven by January’s…
H&M 2014 Predictions
Euromonitor International
Here are our top predictions for H&M’s progression in 2014: Sustainability 2013 saw H&M making a marked effort to repackage itself into a sustainable, quality-focused enterprise. From launching its new brand & Other Stories, an ode to…