Home care has traditionally been exposed to price sensitivity and downtrading in economic uncertainty. The rise of private label in the global financial crisis of 2008 showed that consumers are quick to rationalise their expenditure when faced with financial tensions. However, home care and its chemistry have been central in providing consumers with hygiene and safety during the Coronavirus (COVID-19) pandemic. Many of the cleaning behaviours will remain, supporting a positive growth outlook.
Fragrance as an attribute not only enhances a product's functionality and value, but can also be a key driver of consumers' purchasing decisions. Using Euromonitor International’s e-commerce tracking tool Via, we take a closer look into automatic detergents in Thailand to get a better understanding of what fragrance types have been popular in the country over the years based on online SKU availability, and understand what proportion of a brand’s SKUs have “scent” as an attribute.
In this presentation, we’ll be covering what aspects of unsustainable production could put the home care industry at risk in the future, how companies and governments have designed short-term preventive measures, the barriers to sustainability, and how the strategic focus of the entire industry, accompanied by government efforts, should favor sustainability initiatives.
Cleaning Products Europe is the industry's leading conference in Europe, dedicated to bringing together key manufacturers within the household and cleaning product market to discuss challenges and opportunities in end-to-end development. Attended by leading industry experts such as P&G, Ecover, Sainsburys Argos, Vileda, Dow, Allergy Standards and many more, this a must attend event for anyone working within the cleaning products industry.
Euromonitor is delighted to confirm its participation as a speaker alongside Credit Suisse at the ‘Wall Street to Main Street’ session at the ACI Annual Meeting and Industry Convention in 2022. The ACI is the Home Care and Chemical industry’s premiere event for business-to-business networking, held annually in Orlando, Florida at the end of January and brings together hundreds of cleaning product producers and their supply chain partners.
The COVID-19 pandemic has driven demand for wipes in Brazil. But growth faces a significant cultural barrier - traditional Brazilian cleaning habits - which manufacturers need to understand and direct in order to optimise market potential.
Consumer systems is about smart technology, coupled with a shift in the way leading brands have started to think and act based on an understanding of consumer journeys and what is required to unlock additional value through technology. Leading disruptors…
Read the report: US Laundry Care E-commerce Promotional Mechanics Impact As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this…