Global Consumer Types: Minimalist Seeker
Jana Rude
In 2023, Minimalist Seeker is the most significant consumer type worldwide. This consumer type is focused on living a minimalistic lifestyle and places much importance on price, sustainability, and community issues, hence targeting Minimalist Seeker is incredibly complicated in the inflationary environment. Here we discuss the strategies we offer to win over the Minimalist Seeker.
Top Five Global Trends in Income and Expenditure
Jana Rude
As global consumers face geopolitical uncertainty and challenges posed by rising living costs, insights into worldwide income and expenditure trends become critical to corporate strategy planning. Euromonitor International has identified the top five trends to help companies predict the purchasing power potential and spending patterns of the most important consumer segments.
Consumers Find Ways to Balance Their Budget Without Sacrificing Their Lifestyle
Kristina Balciauskaite
A whopping three out of four of global consumers surveyed in early 2023 say they are concerned that the prices of everyday items are going up. In response, most are adopting new cost-cutting tactics, while others are turning to credit and borrowing resources to bolster their spending power.
Top Three Global Trends in Income and Expenditure
Jana Rude
Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach increasingly frugal consumers.
Building Resilience During Economic Uncertainty in CEE
Maryna Sheremet
Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.
New Consumer Landscape: Four Behaviour Shifts Shaping Business Strategies
An Hodgson
The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.
High Inflation a Threat for Cities With Large Consumer Spending On Necessities
Fransua Vytautas Razvadauskas
Rising inflation has placed the global economy in limbo. With 57% of the global population projected to live in cities in 2022, the rising cost of living is anticipated to put urban consumers in a precarious position, especially in low-income cities where a high share of consumer budgets is devoted to essentials such as food and non-alcoholic beverages and housing.
The Impact of Rising Inflation on Businesses and Consumers
Lan Ha
Inflation is now top of mind for economies, businesses and consumers alike. Rising prices affect consumer purchasing power, while resulting in changes in their spending and shopping behaviour. Growing production costs due to higher raw materials and transportation prices, being coupled with shifting consumer behaviour, mean companies now need to adjust their strategies in order to retain customers, profit margins and growth momentum.
Women in 2022: Celebrating the Impact
Jana Rude
International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.