Historically, energy drinks were considered a luxury category in India. Until Pepsi changed the game with the introduction of the affordably priced, Sting. Following suit, other companies like Coca-Cola are now adopting similar approaches.As a result, what was once considered a premium product category is now becoming accessible to the masses.
Global households are evolving in a fast-paced world with shifting demographics and changing political, social, economic, and technological situation. India remains one of the biggest consumer markets, though it has major differences when compared to global households. This snapshot aims to briefly highlight those differences over 2023-2040.
Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.
In this article we take a look at the impact of the cost-of-living crisis caused by the increasing prices of essential products in India, and how consumers are reacting and adapting to the situation.
Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.
India cities are the new demand hotspots once again for food and their brand owners. The heightened interest in self-care and increased incidence of home cooking has brought a lot of attention to food. It is a must now for companies to reassess and reformulate their product and channel strategies to remain competitive.
Tier II cities are the next hotbeds of growth for food manufacturers, especially over the next 5 to 10 year period. The increased penetration of e-grocery companies and consumers’ changing attitudes towards health in tier II cities is burring lines between tier I and II cities in terms of product adoption. Tier II consumers’ increased exposure to premium food and healthier ingredients have made these markets lucrative for health focused companies to enter.
NDSPIRIT 2021 is a trade event aimed towards bringing the doyens of the spirits, beer, and wine to network with the trade, international companies, top duty-free executives; discuss issues of this emerging market, and share knowledge with the trade.
India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.