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Article

How Affordability is Driving Uptake of Electric Toothbrushes in India

Abhay Prakash Singh

Abhay Prakash Singh

13 Jun 22

Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.

Article

Top Three Food Trends Shaping Demand in Indian Cities

Ina Dawer

Ina Dawer

4 Mar 22

India cities are the new demand hotspots once again for food and their brand owners. The heightened interest in self-care and increased incidence of home cooking has brought a lot of attention to food. It is a must now for companies to reassess and reformulate their product and channel strategies to remain competitive.

Article

Unlocking Growth in the Fast-Changing Tier II Cities in India

Ina Dawer

Ina Dawer

17 Dec 21

Tier II cities are the next hotbeds of growth for food manufacturers, especially over the next 5 to 10 year period. The increased penetration of e-grocery companies and consumers’ changing attitudes towards health in tier II cities is burring lines between tier I and II cities in terms of product adoption. Tier II consumers’ increased exposure to premium food and healthier ingredients have made these markets lucrative for health focused companies to enter.

Event

Indspirit India 2021

Euromonitor International

Euromonitor International

New Delhi, India 17 Dec 21 | UTC Time: 03:30 AM

NDSPIRIT 2021 is a trade event aimed towards bringing the doyens of the spirits, beer, and wine to network with the trade, international companies, top duty-free executives; discuss issues of this emerging market, and share knowledge with the trade.

Article

India to Generate an Additional INR 7 Trillion E-Commerce Sales by 2025

Euromonitor International

Euromonitor International

23 Sep 21

India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.

White Paper

Top Trends Influencing India’s FMCG Industries in 2021

Vishnu Vardhan

Vishnu Vardhan

23 Sep 21

India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. This white paper focuses on how COVID-19 has impacted India's consumer-driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.

Article

Indian Rural Consumers: Why it Makes Sense to Target the World’s Largest Rural Market

An Hodgson

An Hodgson

28 Jul 21

India is home to the world’s largest rural population, with 878 million rural dwellers accounting for 65% of the country’s population in 2020. Despite urbanisation, over half (53.6%) of India’s population - some 835 million people - will still be…

Article

インドにおける韓国食品の台頭と未来

Euromonitor International

Euromonitor International

8 Jul 21

※本記事は英語でもご覧頂けます:The Rise and Future of Korean Food in…

Article

The Rise and Future of Korean Food in India

Euromonitor International

Euromonitor International

30 Jun 21

In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…