Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.
India cities are the new demand hotspots once again for food and their brand owners. The heightened interest in self-care and increased incidence of home cooking has brought a lot of attention to food. It is a must now for companies to reassess and reformulate their product and channel strategies to remain competitive.
Tier II cities are the next hotbeds of growth for food manufacturers, especially over the next 5 to 10 year period. The increased penetration of e-grocery companies and consumers’ changing attitudes towards health in tier II cities is burring lines between tier I and II cities in terms of product adoption. Tier II consumers’ increased exposure to premium food and healthier ingredients have made these markets lucrative for health focused companies to enter.
NDSPIRIT 2021 is a trade event aimed towards bringing the doyens of the spirits, beer, and wine to network with the trade, international companies, top duty-free executives; discuss issues of this emerging market, and share knowledge with the trade.
India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.
India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. This white paper focuses on how COVID-19 has impacted India's consumer-driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.
India is home to the world’s largest rural population, with 878 million rural dwellers accounting for 65% of the country’s population in 2020. Despite urbanisation, over half (53.6%) of India’s population - some 835 million people - will still be…
In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…