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Japan

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Article

Understanding Product Availability, Ratings and Pricing Trends: Health Claims in Japan

Jared Conway

Jared Conway

2 Nov 21

Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits.  But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins? 

Article

Hong Kong: The New Cash Cow for Japanese Sake Manufacturers

Tomomi Fujikawa

Tomomi Fujikawa

15 Jul 21

The traditional, rice-based alcoholic drink sake has always been part of the life and national culture of Japanese people, both on special and daily occasions. However, the Japanese market is shrinking, and sake breweries are looking for future…

Article

Health, Home Experiences and Digital Demand: Japan in 2021 and Beyond

Euromonitor International

Euromonitor International

11 May 21

This article is also available in Japanese. On 25 March 2021, the torch relay for the Tokyo Olympics and Paralympics began, one year late. However, as illustrated by the third state of emergency declared on 25 April 2021 in response to the increasing…

Article

新型コロナウイルスが日本の消費者市場にもたらすインパクト

Euromonitor International

Euromonitor International

11 Jul 20

This article is also available in…

Article

The Consumer Impact of Coronavirus in Japan

Euromonitor International

Euromonitor International

22 Jun 20

This article is also available in Japanese. Japan began 2020 with optimism for a new start, following economic and literal headwinds in Q4 2019, with all eyes set on the country in the lead-up to the Tokyo Olympic Games. Instead, at the turn of the…

Article

Coronavirus: Impact on Japan’s E-commerce Product Availability and Prices

Jared Conway

Jared Conway

17 Mar 20

This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. Please note the selected goods data used is through 23 February 2020. Similar to other countries, COVID-19 is having a dramatic impact on many products…

Video

Japan in 2020: Creating Demand in a Mature Economy

Euromonitor International

Euromonitor International

3 Feb 20

As we enter 2020, the global spotlight will be on Japan as it hosts the Summer Olympic Games. This is a pivotal time for Japan as the country confronts a variety of economic challenges. It is also a great opportunity for Japan to offer lessons to the…

Article

The Growth of Global Demand for Japanese Whisky

Matthew Barry

Matthew Barry

15 Aug 19

Though demand growth of Japanese whisky remains strong in Japan, interest is quickly building elsewhere. Non-Japanese sales of Japanese whisky are now rising at an average pace of 9% annually, according to Euromonitor International. This growth is…

Article

Can a Retail Disruptor Survive the Apparel and Footwear Market in Japan?

Taro Yamato

Taro Yamato

23 May 19

In our recent podcast,  “Fashion Friday: The Struggle of Japanese Apparel and Footwear Brands”, we highlighted new emerging retailing concepts such as ZOZOARIGATO by Zozo Inc, one of the largest online retailers in the apparel and footwear market in…