Tracking Inflation and E-commerce Performance of Adult Incontinence in Japan
Jared Conway
As inflation begins to cool down worldwide due to slower economic growth, stricter monetary policies of banks and supply chain improvements, Japanese consumers are still struggling to deal with the country’s inflationary environment as households are dealing with unfamiliar rises in consumer goods prices while not seeing wages keep pace.
Japan Leads the Sober Curious Culture in Asia Pacific
Tomomi Fujikawa
Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
Key Trends for Cannabis in Japan: New Regulation and New Opportunities in 2023
Tomomi Fujikawa
In 2022, Euromonitor researched the Japanese cannabis market for the first time. While only in its initial stages, there are high growth opportunities, particularly among health-conscious Japanese consumers, given inherent demand for better sleep and pain relief.
RTDコーヒー市場：日本での伸び悩みと、韓国と中国での成長
Tomomi Fujikawa
アジア太平洋地域は、世界最大のRTDコーヒー市場だ。2020年の小売販売量は45億リットルに達し、世界の総販売量の約80％に及ぶ。同市場を支えているのは、世界の総販売量の半分以上を占める、最大市場国の日本である。しかし、アジア太平洋地域の市況は徐々に変わりつつある。
Understanding Product Availability, Ratings and Pricing Trends: Health Claims in Japan
Jared Conway
Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits. But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins?
Hong Kong: The New Cash Cow for Japanese Sake Manufacturers
Tomomi Fujikawa
The traditional, rice-based alcoholic drink sake has always been part of the life and national culture of Japanese people, both on special and daily occasions. However, the Japanese market is shrinking, and sake breweries are looking for future…
Health, Home Experiences and Digital Demand: Japan in 2021 and Beyond
Euromonitor International
This article is also available in Japanese. On 25 March 2021, the torch relay for the Tokyo Olympics and Paralympics began, one year late. However, as illustrated by the third state of emergency declared on 25 April 2021 in response to the increasing…