Reposicionando Indulgência na Era Dos Snacks
Euromonitor International
As empresas de alimentos e bebidas começaram a responder ao que vem sendo chamado de “reação contra o açúcar” - uma resposta ao aumento da pressão de lobistas e governos para que as pessoas comam e vivam de maneira mais saudável - no qual…
Repositioning Indulgence to Remain Relevant in the Healthy Snacking Era
Euromonitor International
Food companies are adopting healthy snacks through acquisition CPG companies have started to respond to what has been dubbed “the backlash against sugar”. With increased pressure from lobbyists and governments for people to eat and live more…
Kraft Licenses Coffee Brands for use in Green Mountain's Keurig
Euromonitor International
The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft's brand of products in pod form for use in Keurig machines. Kraft's brands are a large gain for Green Mountain, who's main strategy is to…
Sound Bite: Analysing the Kraft/Mondelez Split
Lamine Lahouasnia
Kraft and Mondelez recently released their first full year results after the historic splitting of Kraft Foods Inc. The results see Kraft recording relatively stagnant growth while Mondelez only grew slightly. However, Mondelez is better positioned…
The Billion Dollar Divorce: Kraft and Mondelez Two Years On
Euromonitor International
It has been two years since the world’s second largest packaged food company, Kraft Foods Inc, split to form Kraft Food Group Inc and Mondelez International. Kraft, the old-fashioned granddad of packaged food, kept a stronghold on its domestic…