Attribute Analysis on Scents in Automatic Laundry Detergents in Thailand
Sahiba Puri
Fragrance as an attribute not only enhances a product's functionality and value, but can also be a key driver of consumers' purchasing decisions. Using Euromonitor International’s e-commerce tracking tool Via, we take a closer look into automatic detergents in Thailand to get a better understanding of what fragrance types have been popular in the country over the years based on online SKU availability, and understand what proportion of a brand’s SKUs have “scent” as an attribute.
Measuring Retailer Share of Shelf to Support Category Planning
Euromonitor International
How can you measure total omnichannel share of shelf to determine which retailer to work with? Euromonitor International examines laundry care, a category where a broad range of brands are sold through a wide range of channels, and demonstrates how…