Laundry

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Article

Attribute Analysis on Scents in Automatic Laundry Detergents in Thailand

Sahiba Puri

Sahiba Puri

28 Apr 22

Fragrance as an attribute not only enhances a product's functionality and value, but can also be a key driver of consumers' purchasing decisions. Using Euromonitor International’s e-commerce tracking tool Via, we take a closer look into automatic detergents in Thailand to get a better understanding of what fragrance types have been popular in the country over the years based on online SKU availability, and understand what proportion of a brand’s SKUs have “scent” as an attribute.

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Measuring Retailer Share of Shelf to Support Category Planning

Euromonitor International

Euromonitor International

11 Feb 21

How can you measure total omnichannel share of shelf to determine which retailer to work with? Euromonitor International examines laundry care, a category where a broad range of brands are sold through a wide range of channels, and demonstrates how…

Article

New Briefing: The impact of Trump's tariff on washing machines

Hye Min Song

Hye Min Song

17 Apr 18

The Trump administration’s decision to issue a tariff on large washing machines (washers) is expected to create a significant influence on industry players as well as consumers. Washer manufacturers importing products outside the US are expected to…

Article

Top 10 Trends in Home Care for 2017

Ian Bell

Ian Bell

27 Jun 17

2016 was another year of solid value growth for the home care industry, with global value sales growing 5% to reach US$ 143 billion. From powder to tablet, from spray cleaners to wipes, there has been a clear shift in the way people purchase cleaning…

Article

Dial Up: Smart Washing Machines and Customisable Laundry Settings

Angéline Le Ménach

Angéline Le Ménach

27 Oct 16

There were 219 million households registered in the EU28 in 2015, with almost a 96% possession rate for automatic washing machines, which equated to an operational machine population of some 209 million units in 2015. Laundry appliances’ purchasing…

Article

Persil Unites with Zip Jet: Big Data at Stake behind the On-Demand Laundry App

Angéline Le Ménach

Angéline Le Ménach

4 Oct 16

Following the somewhat surprising acquisition of Dollar Shave Club for US$1 billion at the end of July 2016, Unilever has followed by announcing a three-month partnership with Persil and Zip Jet, an on-demand laundry app service provider. The…

Article

Approaching Universal Design in Home Care Packaging

Euromonitor International

Euromonitor International

24 Sep 16

Fmcg products, in general, should be designed to meet the needs of all people who wish to use them, so this requires a fundamental condition of good design that includes all – or as many as possible – in the usage equation. The global…

Article

Convenience and Environmental Issues Shaping the New Zealand Home Care Packaging Market

Hianyang Chan

Hianyang Chan

9 Jul 16

There have been strong developments in packaging in environmental, convenience and efficiency terms. In particular, portion-control continued to evolve in dishwashing. In 2014, liquid pods/capsules were introduced to ensure the correct measurement…

Article

Busy Lifestyles Shaping Sales Trends in Australian Home Care

Hianyang Chan

Hianyang Chan

7 Jul 16

Rising urbanisation in Australia and consumers spending less time at home is leading to a growing reluctance to spend time doing household chores. In response to this situation, leading brands such as Ajax and Dettol have started to introduce…