Lego Faces Headwinds Following 2017 Mid-Year Results
Matt Hudak
The Lego Group reported a revenue decline of 5% in the first half of 2017, prompting Lego to reduce its global workforce by 1,400 employees as the company adjusts to one of its first revenue declines in over a decade. This decline is in line with…
Nexo Knights and LEGO Dimensions to Sustain Growth Throughout 2016
Euromonitor International
2015 was a big year for LEGO Group. Revenues increased by 25% to DKK35.8 billion, whilst net profit reached DKK9.2 billion, constituting a 31% increase on 2014. A strong US dollar contributed to these results by increasing US revenues in terms of…
Licensing Leaders in Toys and Games: Doctor Who
Euromonitor International
The latest season of Doctor Who started this month, and the show is coming into its 35th series. The programme went through a revival nearly a decade ago and has since grown immensely in popularity, reaching new heights of viewership and becoming a…
Licensing – A Key Parameter Driving Global Toys Sales
Euromonitor International
As I explore in our "Key Global and Regional Trends Shaping Toys Licensing” global briefing, toys is one of largest industries for licensed products globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is…
Brick 2014 Thrills UK’s LEGO Enthusiasts
Utku Tansel
Euromonitor International attended Brick 2014: Built for LEGO Fans, formerly known as The LEGO Show, held between 27-30 November in ExCel, London. Originally scheduled to take place in May at The O2, the organisers had to move to the bigger ExCeL…
Brand Licensing Europe Enjoys A Great Buzz But Where Was LEGO?
Utku Tansel
Euromonitor International attended the Brand Europe Licensing Fair, the only pan-European event dedicated to licensing and brand extension, held between 7-9 October in Olympia, London. The show was officially the biggest to date in its 16 year…
Lego Secures Long Term Success with Release of Lego Movie
Euromonitor International
Toys and games is one of largest industries for licensed products globally. Hasbro's Transformers and Mattel's Cars are influential players in licensed toys, and each brand launch coincided with a movie release. Robert Porter, Toys and Games Research…
Could Mattel’s Acquisition of Mega Brands Threaten LEGO?
Euromonitor International
Following the recent announcement of LEGO’s double-digit growth in 2013, Mattel has acquired Mega Brands, LEGO’s biggest competitor in construction toys, for US$460 million. With the global resources of Mattel now backing the well-established Mega…
What is in Santa’s Sack this Christmas? – Euromonitor International’s Top 10 Toys, Holiday 2013
Euromonitor International
With the vital Christmas period rapidly approaching, Euromonitor International takes a look at which toys and games could take pride of place under the tree this year. 2012 saw the construction toys and pre-school categories achieve the strongest…