Segmenting your consumers helps you better understand and reach the right shoppers. We have defined eight types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
A whopping three out of four of global consumers surveyed in early 2023 say they are concerned that the prices of everyday items are going up. In response, most are adopting new cost-cutting tactics, while others are turning to credit and borrowing resources to bolster their spending power.
Emil Fazira, our Insights Manager - Food Asia, will be visiting Bangkok for our upcoming business breakfast which will be held in partnership with Salad Plate and Informa Markets.
In an ever-changing political, social and digital world, you need a consumer-centric strategy to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.
Demographic, economic, and cultural factors are reshaping the long-standing family stereotype. The family is becoming smaller, and with fewer children. Single-person and one-child homes are on the rise and must be catered to by brands. This snapshot seeks to highlight the changes in households over 2023-2040 in terms of demographic structure and income, but also lists the top five strategies to address future families.