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McDonald's

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Article

Corporate Strategies in Consumer Foodservice: Shifting Priorities and the Challenges for Chains

Stephen Dutton

Stephen Dutton

24 May 18

Across the globe, consumer expectations for chained foodservice are changing, especially in the fastest growing international markets many chains hope to grow.   Key findings Global foodservice stabislises Foodservice localisation trends greater…

Article

McDonald's Moving to Franchise Model in Singapore and Malaysia

Adhitya Nugroho

Adhitya Nugroho

26 Jul 16

McDonald's decision to move from a wholly-owned to development licensee model for Singapore and Malaysia.  Wholly owned and franchised models each have their own merits and disadvantages. Both models are profitable. Nonetheless, franchise models…

Article

Store Visit: McDonald’s Tests Self-Service McCafé in the US

Stephen Dutton

Stephen Dutton

22 Apr 16

In an effort to energise sales at home, McDonald’s has had to look for new ways to excite consumers and drive sales. Tapping into the growing demand for on-trade coffee globally, McDonald’s is increasingly reliant on its successful McCafé brand as an…

Article

The Evolving Fast Food Landscape in Australasia

Erika Sirimanne

Erika Sirimanne

16 Feb 16

Fast food companies in Australia and New Zealand continue to face pressure from multiple sides, as rental rates squeeze company margins, technology trends push the need for digital innovation both in-store and online, health and ethical trends drive…

Podcast

McDonald's Turnaround on the Right Track

Euromonitor International

Euromonitor International

25 Jan 16

McDonald's just released its fourth-quarter results, and the results are relatively positive considering what the industry was expecting. McDonald's is attributing these results to the all-day breakfast launch that came in October 2015. For the…

Podcast

Can McDonald's Restore Faith in its Brand?

Euromonitor International

Euromonitor International

15 Jan 16

McDonald's, facing increasing competition from fast-casual operators and changing consumer preferences, was able to post some positive results in the third quarter of 2014. The chain recently simplified its menu, lowering operating costs and catering…

Article

Five Things To Know About Foodservice Growth in China

Elizabeth Friend

Elizabeth Friend

14 Sep 15

Growth in China’s foodservice industry has been slowing for years, causing many to wonder about the long-term prognosis for the world’s largest global foodservice market. Slowing growth, an economy that is reaching the end of its catch-up phase, and…

Article

McDonald’s Expands Customisable Burger Concept – But Should They?

Elizabeth Friend

Elizabeth Friend

9 Dec 14

McDonald’s has been quietly testing a customisable burger and chicken sandwich concept for months, but this week announced a plan to aggressively expand the program, rolling out to thirty US outlets immediately and as many as 2,000 outlets in 2015.…

Article

General Mills and McDonald’s Partner to Create Healthier Happy Meals

Euromonitor International

Euromonitor International

15 Jun 14

Is yoghurt really what children (or parents) are looking for in a McDonald’s Happy Meal? That is what General Mills and McDonald’s Corp are banking on as the pair prepare to launch Yoplait Go-Gurt as a side option in Happy Meals and Mighty Kids…