A Growing Preference for Espresso-Based Coffee Shop Drinks in the US
Euromonitor International
US consumers enjoy consuming espresso-based drinks in specialist coffee shops and increasingly want to recreate these beverages at home.One indicator of the rising interest in at-home preparation of gourmet coffee beverages is the 29% growth in…
How to Succeed in the North American Pod Coffee Machine Market: It is Not Just Coffee Size Which Counts but Also the Business Model
Euromonitor International
Nespresso’s business model (one brand, one drink) will continue to have a tough time in the US. Consumers there are very loyal to their favourite hot drinks brands and will pay a premium for a Keurig coffee machine because it brews all their…
Innovations in Coffee Pod Technology: Necessary or Superfluous?
Euromonitor International
At the 2014 International Home + Housewares Show that took place on March 15-18th in Chicago, three new coffee pod machines stood out from the crowd: the VertuoLine, by Nespresso, the Keurig 2.0 by Keurig Green Mountain Coffee Roasters, and the iCup…
Nespresso VertuoLine to Have Little Impact on the North American Coffee Pod Market
Euromonitor International
Nestlé recently launched a new coffee pod system called the Nespresso VertuoLine, capable of brewing an 8 ounce cup of coffee and a 4 ounce cup of espresso. Nespresso is a distance second in the North American coffee pod market behind Green Mountain,…
Green Mountain Coffee Roasters’ “Cold Platform”: Variety for the Modern Consumer?
Euromonitor International
During its Q4 earnings call and a recent appearance at Beverage Digest’s “Future Smarts” conference in New York, Green Mountain Coffee Roasters CEO Brian Kelley spoke about the company’s intent to launch Keurig 2.0 during the next fiscal year as well…
Back to School: Green Mountain Traverses New Ground as it Expands Internationally
Euromonitor International
Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less…
Coffee Pod Sales Boosted by Spain's Flagging Economy
Euromonitor International
Between 2007 and 2012, total consumer expenditure in Spain decreased by 4% in real terms. While such a decline in consumer demand adversely affected Spain’s retail soft drinks market, which decreased by 12% in value over the period, the country’s…
Small Appliances in Europe: Time to Look Beyond Nespresso
Euromonitor International
Looking to boost their profitability, almost all appliance companies in Western Europe are seeking ways to tap into the premium small appliances category, even those companies which have never produced such products before. With air conditioners…
Thinking Again… The Future of Coffee Pod Machines
Euromonitor International
Last October I explored the striking differences between consumption of coffee pods and fresh coffee in Western Europe and the US, and what that meant for future sales of coffee machines. I came to the conclusion that “…perhaps by investing more in…