Affordable But Exclusive, Individual and Authentic: Trends Driving Consumer Behaviour in Australia
Julia Illera
Using Euromonitor's Top 10 Global Consumer Trends 2022 analysis as a framework, this article explores two trends driving consumer behaviour in Australia. It also highlights impacts on the apparel industry and how companies are responding to these trends.
Following the Herd: Key Growth Areas in the Dairy Industry in Australia and NZ
Euromonitor International
The global dairy industry is worth a staggering USD 498 billion, while domestically Australia and New Zealand account for USD $8.6 billion and USD $2.2 billion, respectively. These two countries have experienced sustained growth over the past five…
The Coffee Industry in Australia
Sara Agostino
The coffee industry continues to flourish within Australia as consumers look to emulate a cafe experience in their own home. As a result of this, high-quality, fresh ground coffee pods remain in high demand and are experiencing strong growth with…
Cider/Perry Cannibalising Sales from Other Categories in New Zealand’s Alcoholic Drinks Market
Sara Agostino
While volume sales of alcoholic drinks reached an 18-year low in 2016, the unprecedented popularity of cider/perry continued to build, with 16% growth in total volume sales recorded in the category over the course of the year. The popularity of the…
Natural Ingredients becoming Increasingly Important in the New Zealand Drinks Market
Sara Agostino
Consumers are more interested in product content than they ever were before, and whether ingredients are artificial or not, along with the benefits these natural ingredients provide. In fact, 2016 saw a strong trend towards drinks that are a mixed…
Land of the Long White Cloud Drives Tourist Traffic with Flying Colours
Bettina Kurnik
New Zealand is widely regarded as a holiday destination of a lifetime, with pristine natural landscapes, an easy-going lifestyle, indigenous cultural heritage and adrenaline-pumping adventure sports creating a unique destination offering. However,…
Co-Branding Influencing New Product Development in New Zealand's Packaged Food Industry
Euromonitor International
One of the most significant new products launched in New Zealand’s packaged food industry recently was Whittakers Chocolate Milk by local artisanal player Lewis Road Creamery Ltd. The new product achieved unprecedented popularity and attracted…
Tea and Coffee Boutiques Continue to Develop in New Zealand
Sara Agostino
The development of cafés and coffee houses selling their own fresh coffee brands has been over-whelming, ranging from the Starbucks brand through to long standing New Zealand café Robert Harris. However, there is a trend towards more specific hot…
Emerging Categories in New Zealand's Soft Drinks Market
Sara Agostino
Generally, the New Zealand soft drinks environment has traditionally been dominated by carbonates, energy drinks, juice and bottled water. However, the development of new products has opened the door for many other types of drinks, in…