NikePlus: Fueling Growth at the World’s Apparel and Footwear Leader
Benjamin Schneider
Already the global leader in apparel and footwear, Nike Inc. revealed its ambitious growth plans in June 2017 with the announcement of a new company reorganization, named the Consumer Direct Offense, and its key underlying strategies, the Triple…
Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016
Euromonitor International
The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative…
Vanity is Driving Sales of Wearables
Wee Teck Loo
Sales of wearable electronics are projected to exceed 300 million units in 2020. With Apple Inc launching the Apple Watch in 2015, the wearable electronics market cemented its status as the hottest electronics device. Fashion companies are also…
Nike Inc. Fiscal 2016 Q3 Results: Strong Consumer Demand Drives Healthy Growth Across Key Regions and Categories
Natasha Cazin
Consistent with its performance in earlier quarters, Nike Inc delivered another solid quarter in the three months to 29 February 2016, with healthy increases across all geographies and most product categories. Although revenues fell short of the…
Optimism for adidas’ Scheduled FY2015 Financial Results
Natasha Cazin
adidas Group is scheduled to report its full-year fiscal 2015 earnings on Thursday 3 March 2016. Q3 results for the three months to 30 September showed that the German sportswear company is heading for recovery in 2015 overall. Revenues were boosted…
Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market
Euromonitor International
Faced with sharp devaluation of the rouble, Apple has already halted its online sales in Russia while some luxury brands, including Cartier, are raising prices to counter deflation. If Russia’s financial and economic instability continues, fashion…
World Cup Excitement Hits Fever Pitch Among Brands and Consumers Alike
Euromonitor International
As the most watched sporting event in the world, the FIFA World Cup in Brazil will be a marketing battle for a number of consumer goods firms over June and July 2014. Two of the biggest global names, Procter & Gamble and Unilever, have Latin…
Interest in Running Leads to Footwear Market Growth in Russia
Marija Milasevic
The sportswear market in Russia increased by 12 percent in 2013 with growth driven mainly by footwear sales. The popularity of running as a hobby and as exercise is contributing to this growth, as companies such as Nike, Adidas and Mizuno sponsor…
Sportswear’s Potential Attracts a Host of New Arrivals
Emily Potts
For decades the big brands – the likes of Nike, adidas and Reebok – have dominated the field in sportswear. Now, with category sales growing at a pace around the globe, a flurry of fresh contenders are arriving targeting performance clothing in…