The tobacco industry in the Middle East and North Africa (MENA) is anticipated to continue growing, owing to cultural norms and habit persistence, an increase in female smokers in selected markets, and increased demand for tobacco alternatives across e-vapour products and heated tobacco.
Euromonitor identifies emerging and fast-moving trends in North Africa that are expected to gain traction in the year ahead, with an overview of the trends for 2022 and the implications for business. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally.
There are three major trends that Euromonitor International observed in the regions of North Africa and the emerging Middle East during the coronavirus pandemic. The first trend is stockpiling, where consumers hoarded basic staple foods such as pasta…
The MENA remains a region facing political and macroeconomic hurdles; however, one area where local consumers do not seem to compromise is on fragrances. The use of scent in this region is prolific and is deeply ingrained within society’s traditions…
As business leaders, employees, consumers and entrepreneurs, women are accelerating the economic growth and improving the conditions of their communities. Despite proven benefits of women's economic engagement, women business owners face…
With emerging market focus shifting from the once vaunted Brazil, Russia, India and China (BRIC), The Middle East and Africa is gaining clout as a potential growth engine for the future. Within the region, North Africa – namely Algeria, Egypt,…
Coffee shops and cafés are big business in the Middle East, combining to form a US$4 billion market in Egypt, Saudi Arabia, Israel, and the UAE. Deeply-ingrained coffee-drinking traditions have collided with investment from international brands and a…