E-commerce growth rates are slowing from historic highs, meaning the channel is no longer a rising tide for all categories and brands, as it was in 2020. In Poland, however, the potential of the digital channel remains high, with e-commerce expected to account for 40% of all retail sales growth in the country over the next five years. This article will focus on brands' and retailers’ strategies to uncover e-commerce opportunities amid uncertainty.
Retail in Poland has undergone a transformation in recent years, as in most countries, starting from rising digitalisation, continuing with the COVID-19 pandemic-induced changes, the war in Ukraine and, finally, the related surge in inflation, which has affected global economies. Eastern Europe and Poland, in particular, are among the most impacted countries and stand out from other countries for rationality in spending.
The US dominates the global cannabis market, generating 81% total value share in 2021. At the same time, European countries account for 8% share of worldwide value following Canada with 9%. Poland is responsible for an 8% value share of European countries; adult-use is prohibited by law, medical cannabis is only legal with a prescription, while CBD is freely available.
Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. This year, more than 100 analysts with vast experience and in-depth knowledge in fmcg industries as well as in Consumer topics, cast their votes and determined what trends will be significant in Poland.
COVID-19 has accelerated online presence and integration of digital solutions to minimise physical human contact. With an abundant pool of IT and tech graduates, well-developed digital landscape and relatively competitive wages, Central and Eastern Europe and especially Poland are being eyed by potential investors as the next Silicon Valley.
By 2040, 80% of all new vehicle registrations in Poland will be electric. Consumer appetite for electric vehicles is being pushed by favourable government policies, growing supply of affordable electric vehicles, and an improving charging infrastructure, among other factors. However, with 1.5% of all new vehicle registrations being electric in 2020, Poland is still far behind major European economies such as Sweden, Norway and Demark in electrifying its vehicle fleet.