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Article

Top Three Ways Households are Simplifying Their Lives

Anjali Jain

Anjali Jain

28 Sep 22

Busy lifestyles, higher appreciation for work-life balance and the continuous strive to make the home a hub for everything is expected to intensify the search for multifunctionality and convenience in the short to medium term. This article lists the top three ways consumers use home appliances to make their lives easier.

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The New Era of Consumerism

Jana Rude

Jana Rude

20 Sep 22 | UTC Time: 02:00 PM

Now is the time to build strong strategies which enable brands to navigate the new consumer landscape and keep up with changing consumer demands across B2B and B2C models.

Article

New Consumer Landscape: Four Behaviour Shifts Shaping Business Strategies

An Hodgson

An Hodgson

27 Jun 22

The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.

Article

Women in 2022: Celebrating the Impact

Jana Rude

Jana Rude

8 Mar 22

International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.

Article

Millennials and Gen Z: A Challenge for Tennis Viewership?

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

17 Jan 22

It is no secret that tennis is an ageing sport. Some studies have pointed out that the median age of WTA and ATP viewers is late 50s, and rising. Engaging with younger fans will be paramount in maintaining viewership, especially since millennials and gen Z will account for 41% of the world’s population by 2030.

Article

Consumer Landscape in 2022

An Hodgson

An Hodgson

13 Jan 22

The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released.

Article

Emerging Asia to Lead Global Economic and Consumption Growth

Lan Ha

Lan Ha

21 Dec 21

Emerging Asia – which includes the economies of China, India, Indonesia, Thailand, the Philippines and Vietnam – will continue to be one of the most exciting regions among emerging markets in the next two decades, driven by a favourable demography, strong consumer class expansion, urbanisation, rapid technological adoption and digital transformation.

Article

パンデミック禍で出生率は上がったか、下がったか

Jana Rude

Jana Rude

13 Dec 21

世界の出生率は過去5年間、低下が続いている。一部の専門家は、パンデミックによる社会的流動性の制限が出生率の上昇につながると予想していた。しかし2020年、その予想は的中するどころか、世界の出生率は1970年代以来、最も急激に低下することとなった。

Article

Boom or Bust: Birth Rates During the Pandemic

Jana Rude

Jana Rude

16 Nov 21

Global birth rates have been declining over the last five years. Some experts expected pandemic-related restrictions on social mobility to lead to higher birth rates. However, their predictions did not materialise in 2020, as world birth rates experienced the steepest fall since the 1970s.