The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.
It is no secret that tennis is an ageing sport. Some studies have pointed out that the median age of WTA and ATP viewers is late 50s, and rising. Engaging with younger fans will be paramount in maintaining viewership, especially since millennials and gen Z will account for 41% of the world’s population by 2030.
Emerging Asia – which includes the economies of China, India, Indonesia, Thailand, the Philippines and Vietnam – will continue to be one of the most exciting regions among emerging markets in the next two decades, driven by a favourable demography, strong consumer class expansion, urbanisation, rapid technological adoption and digital transformation.
Global birth rates have been declining over the last five years. Some experts expected pandemic-related restrictions on social mobility to lead to higher birth rates. However, their predictions did not materialise in 2020, as world birth rates experienced the steepest fall since the 1970s.
Through the closing of national borders and halting of travel worldwide, the Coronavirus (COVID-19) pandemic has disrupted human mobility since early 2020, ending a decade’s growth in the flow of migrants and remittances around the world. Significant…