Premiunização Impulsiona Vendas Dos Detergentes Concentrados
Rafael Pellegrini
Em 2017, as vendas de produtos de limpeza cresceram 2,5% em relação ao ano anterior, movimentando R$22,1 bilhões. Embora o segmento tenha sido um dos poucos que ainda apresentou crescimento durante a crise economica, a taxa de crescimento se manteve…
Tissue and Hygiene Latest Research: Key Highlights
Svetlana Uduslivaia
Euromonitor International is pleased to announce that the 2018 Tissue and Hygiene edition is now live and available to access on Passport. The updated research provides latest insights to the industry performance in 2017 and key prospects through to…
Brand and Lifestyle Licensing: A Lucrative Business
Utku Tansel
As I investigate in our "Global Trends Shaping Brand and Lifestyle Licensing Part 1" Global Briefing, Brand and Lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options…
The End of Powder Detergent in Brazil?
Elton Morimitsu
Procter & Gamble recently exited the powder laundry detergent market in Brazil - a bold move, considering consumers in Brazil are looking for cheaper alternatives in home care. With P&G looking at more expensive products such as concentrated…
Connected Electric Toothbrushes Become Hot Innovative Category in Oral Care Appliances
Thidathip Tawichai
Electric toothbrushes is expected to post a volume CAGR of 4% over 2015-2020. Developed markets, namely Germany, the US, the UK and France are the major markets currently and are expected to drive the growth over the forecast period. Lately, several…
Challenge Ahead for Coty to Revive Procter & Gamble Beauty Brands
Euromonitor International
Coty’s reported acquisition of select Procter & Gamble beauty brands is set to double its market value share in global beauty in 2015; however, it will face the challenge of low or negative growth of the iconic labels in core Western markets. In…
Examining Procter & Gamble's Competitive Environment During Divestment
Euromonitor International
News of Procter & Gamble divesting as many as 100 brands from its somewhat overblown inventory in a bid to boost profitability through a more efficient/manageable brand portfolio came as no great surprise, even if the extent of the planned…
FMCG Companies Most At Risk Due to Emerging Market Slowdown
Euromonitor International
Since 2008, key multinationals have depended on emerging markets for growth - 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries…
Russia Halts Sales of Major Home Care Brands
Euromonitor International
On 25 August 2015, Rospotrebnadzor (the Russian Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing) informed retailers that they have to stop sales of several products from the range of famous dishwashing brand Fairy…