Monster: Marketing Energy Drinks in China – the Soft Aspects
Euromonitor International
Marketing-wise, Monster needs to consider how to position itself and what story to tell to win the young consumers’ hearts. TC Pharmaceutical’s Red Bull held the Red Bull Hip-Hop Challenge and set up the Red Bull Style Hip-Hop Party, which were…
Vita Coco Poised for Success in Asia Pacific under Red Bull China
Euromonitor International
The Reignwood Group, owner and distributor of Red Bull China, recently purchased a 25 percent stake in Vita Coco with plans to distribute the coconut drink in the country. Although coconut water is not a new product, Red Bull China has vast retail…
China’s Functional Beverage Market Thrives as Brands Zero In on Key Demographics
Euromonitor International
The well-documented growth of disposable income amongst Chinese consumers presents a wealth of opportunity for regional and global beverage manufacturers. An examination of China’s fastest growing soft drinks from 2010-2013 reveals that targeted…
Soft Drinks in 2014: A World in Flux
Michael Schaefer
While the US$820 billion global soft drinks industry saw continued growth in 2013, with sales up five percent over the previous year, competitive pressures continue to intensify. Flat volumes in high income markets are matched by a consumer base…