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Monster: Marketing Energy Drinks in China – the Soft Aspects

Euromonitor International

Euromonitor International

23 Nov 14

Marketing-wise, Monster needs to consider how to position itself and what story to tell to win the young consumers’ hearts. TC Pharmaceutical’s Red Bull held the Red Bull Hip-Hop Challenge and set up the Red Bull Style Hip-Hop Party, which were…

Video

Vita Coco Poised for Success in Asia Pacific under Red Bull China

Euromonitor International

Euromonitor International

22 Jul 14

The Reignwood Group, owner and distributor of Red Bull China, recently purchased a 25 percent stake in Vita Coco with plans to distribute the coconut drink in the country. Although coconut water is not a new product, Red Bull China has vast retail…

Article

China’s Functional Beverage Market Thrives as Brands Zero In on Key Demographics

Euromonitor International

Euromonitor International

30 Mar 14

The well-documented growth of disposable income amongst Chinese consumers presents a wealth of opportunity for regional and global beverage manufacturers. An examination of China’s fastest growing soft drinks from 2010-2013 reveals that targeted…

Article

Soft Drinks in 2014: A World in Flux

Michael Schaefer

Michael Schaefer

10 Feb 14

While the US$820 billion global soft drinks industry saw continued growth in 2013, with sales up five percent over the previous year, competitive pressures continue to intensify. Flat volumes in high income markets are matched by a consumer base…

Article

Innovations in Energy Drinks Part 1: Shedding the Bad Boy Image

Cat Hodgson

Cat Hodgson

26 Jul 12

As energy drink growth declines in the US, new flavours may be the key to maintaining growth amongst a maturing consumer base. Energy drinks have been the rock star of the US soft drinks category over the past ten years. What was once a niche product…

Article

Soft Drinks: The Future of the Top Ten Companies

Euromonitor International

Euromonitor International

10 Feb 12

When looking at the largest soft drinks companies globally, the list looks a little different when comparing sales in value and volume terms. Besides the obvious top two global companies, Coca-Cola and PepsiCo, all of the remaining top 10 players in…

Article

Energy drinks entering a new phase of growth

Euromonitor International

Euromonitor International

3 Nov 11

Based on information collected by Euromonitor International, energy drinks is unlikely to return to growth levels of the past in their core markets of the US, UK, and Australia. Expansion to new markets, especially in Latin America and Asia Pacific,…

Article

Red Bull plans Asian expansion: prospects and problems

Euromonitor International

Euromonitor International

30 Apr 07

Red Bull aims to strengthen its global position by expanding its presence in Asia. While its ambitions for the region are unquestionable, the probability of success in Japan is uncertain. Red Bull's rapid international expansion has earned it the…