Exploring AB Inbev and SABMiller’s Potential in Soft Drinks and Coca-Cola’s Future
Euromonitor International
AB InBev’s proposed takeover of SABMiller, seen as a “megabrew” in the beverage industry, will not have a huge immediate impact on mainstream global brand owners such as The Coca-Cola Company and PepsiCo in terms of market share as the brewers own a…
Mega Brew vs Rivals by Region
Euromonitor International
As has been widely reported Anheuser-Busch InBev’s acquisition of SABMiller will create a global giant with a leading position in all regions. To see how it compares to its local rivals see the image below. For the actual numbers behind the chart…
What Mega Brew Means in Category Terms at a Global and Regional Level
Euromonitor International
The new company will account for 29% of the global 198 billion litre beer market*. This will make it more than three times bigger than its nearest rival, Heineken with 9%. The deal will be a culmination of over a decade of mass consolidation which…
SABMiller and A-B InBev in Merger Talks
Euromonitor International
The topic of potential consolidation in global beer resurfaced this morning with the news that A-B InBev and SABMiller are in merger talks. Euromonitor’s initial reaction on the possible merger of the two world’s biggest brewers – picked up and…
Advantage of an A-B InBev/SABMiller Merger Lies in Emerging Markets
Euromonitor International
For the past two years at least, the beer industry’s biggest talk has been about a potential consolidation move between Anheuser-Busch InBev and SABMiller Plc. For banks, the world’s number one brewer buying out or merging with the world number two…
Is an SABMiller/A-B InBev Merger or Acquisition a Real Possibility?
Euromonitor International
The graph illustrates a potential global market landscape if the world’s number one brewer was to merge with or acquire the number two brewer. The size of each pie represents the market size per country and the pie-portions illustrate the market…
A Local Strategy in Emerging Markets
Sarah Boumphrey
One of the key strategies for success in emerging markets is to adapt to local conditions. This could mean redesigning products and services from the ground up or merely tweaking products or packaging to meet consumers’ needs. With an ever expanding…
Top Global Brewers Looking for a Consolidation Move
Euromonitor International
The SABMiller bid for HeinekenNV has reignited the possibility for major consolidations in the global beer market, which hasn't seen much movement in that direction over the last few years. This bid was a defensive action against the expected move by…
Heineken NV rebuffs the SABMiller Plc bid
Euromonitor International
SABMiller Plc’s move to buy the majority family-owned Heineken NV was a surprise to the global beer industry, but it being rebuffed was not. This seems to be a defensive move by SABMiller and a reactionary one to speculation of an Anheuser-Busch NV…