Social Media

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Event

Cosmoprof North America

Kayla Villena

Kayla Villena

North America 12 Jul 22 | PT: 12:00 PM

Cosmoprof North America is the leading business-to-business beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations. CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution.

Article

Is TikTok the Key to a Successful UEFA Euro 2020?

Euromonitor International

Euromonitor International

11 Jun 21

The Coronavirus (COVID-19) pandemic has forced the sports industry to adapt rapidly in response to disrupted schedules, widespread cancellations and live events without fans. With the three core streams which account for the bulk of revenue in sports…

Podcast

Using Consumer Insights to your Advantage: How Social Media is Influencing Shopping

Euromonitor International

Euromonitor International

20 Jan 20

Social media is ever-pervasive and has changed the way consumers are buying products and making shopping decisions. Join our Local Product Marketing Lead, Danielle Brouwer and Research Consultant, Amrutha Shridhar, as they discuss authenticity on…

Article

Social Media Race: Keeping Up with Consumers

Janaki Padmanabhan

Janaki Padmanabhan

15 Aug 19

In the last 20 years, social media platforms have given people the opportunity to stay connected with friends and family and interact with not just people they know, but also people who have similar interests forming a community. It has also given…

Article

Social Media Shaping Sports Consumption

Euromonitor International

Euromonitor International

8 Apr 19

How fans ‘consume’ sports is rapidly changing. Rising global internet connectivity rates, the increasing cost of sports broadcasting rights and the ever-growing role of social media platforms as hotbeds of fan engagement all highlight ‘over-the-top’…

White Paper

White Paper: Top 10 Consumer Trends for 2015

Euromonitor International

Euromonitor International

15 Jan 15

2015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. Their purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are…

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