South Korea

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Podcast

Hallyu 2.0 and the Korean Influence on Western European Luxury

Nina Marston

Nina Marston

24 Sep 21

As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.

Article

インドにおける韓国食品の台頭と未来

Euromonitor International

Euromonitor International

8 Jul 21

※本記事は英語でもご覧頂けます:The Rise and Future of Korean Food in…

Article

新世界グループによるeBay韓国事業の買収が韓国Eコマース市場にもたらすインパクト

Euromonitor International

Euromonitor International

7 Jul 21

※本記事は英語でもご覧頂けます:Impacts on South Korea’s E-commerce Market After Shinsegae’s eBay Korea…

Article

The Rise and Future of Korean Food in India

Euromonitor International

Euromonitor International

30 Jun 21

In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…

Article

Impacts on South Korea's E-commerce Market After Shinsegae’s eBay Korea Acquisition

Euromonitor International

Euromonitor International

29 Jun 21

South Korea’s e-commerce market has shown tremendous growth over the past decade. As it reaches maturity, it will become more challenging for retailers to take market share away from competitors, especially among the top players unless a…

White Paper

Pet Care in South Korea: A Leading Frontier in the Asia Pacific Market

Euromonitor International

Euromonitor International

20 May 21

Even amid the COVID-19 pandemic, the pet care market is set to record the highest value growth in 2021 globally over the last decade. This is due to people relying more on their pets to overcome loneliness during lockdown. South Korea…

Article

Coronavirus: Impact on South Korea’s E-commerce Product Availability and Prices

Oryoon Lee

Oryoon Lee

17 Mar 20

This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. Please note the selected goods data used is through 23 February 2020. While originating in China, COVID-19 quickly spread to South Korea, with the…

Podcast

Fashion Friday: Two Major Apparel Trends in South Korea

Lisa Hong

Lisa Hong

13 Mar 20

South Korea's apparel and footwear market is a mature market and is stagnating, showing less than 2% growth in 2019. In this matured market, there are two trends that could spark growth in the future. The first is "newtro", which is a combination of…

Article

플랜트-기반 글로벌 식품 시장 : 트렌드와 기회 포착

Sunny Moon

Sunny Moon

31 Dec 19

대체육류, 식물성 우유 등 2019년을 관통한 식품 시장 주요 키워드는 단연코 ‘플랜트 베이스(plant-based)’이다. 기후변화, 동물 복지 등 지속가능한 삶에 대한 의식 변화로 인해 육류 및 동물성 단백질 섭취를 제한하는 것에 동의하는 소비자들이 전 세계적으로 증가하며, ‘비건=쿨(cool)’ 하다는 인식이 Z세대를 중심으로 급속도로 퍼지고 있다. 유로모니터가 실시한 소비자 설문조사에 따르면, 2015년과 2019년의 응답을 비교했을 때…