RTDコーヒー市場：日本での伸び悩みと、韓国と中国での成長
Tomomi Fujikawa
アジア太平洋地域は、世界最大のRTDコーヒー市場だ。2020年の小売販売量は45億リットルに達し、世界の総販売量の約80％に及ぶ。同市場を支えているのは、世界の総販売量の半分以上を占める、最大市場国の日本である。しかし、アジア太平洋地域の市況は徐々に変わりつつある。
Hallyu 2.0 and the Korean Influence on Western European Luxury
Nina Marston
As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.
インドにおける韓国食品の台頭と未来
Euromonitor International
※本記事は英語でもご覧頂けます：The Rise and Future of Korean Food in…
新世界グループによるeBay韓国事業の買収が韓国Eコマース市場にもたらすインパクト
Euromonitor International
※本記事は英語でもご覧頂けます：Impacts on South Korea’s E-commerce Market After Shinsegae’s eBay Korea…
The Rise and Future of Korean Food in India
Euromonitor International
In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…
Impacts on South Korea's E-commerce Market After Shinsegae’s eBay Korea Acquisition
Euromonitor International
South Korea’s e-commerce market has shown tremendous growth over the past decade. As it reaches maturity, it will become more challenging for retailers to take market share away from competitors, especially among the top players unless a…
Pet Care in South Korea: A Leading Frontier in the Asia Pacific Market
Euromonitor International
Even amid the COVID-19 pandemic, the pet care market is set to record the highest value growth in 2021 globally over the last decade. This is due to people relying more on their pets to overcome loneliness during lockdown. South Korea…
Coronavirus: Impact on South Korea’s E-commerce Product Availability and Prices
Oryoon Lee
This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. Please note the selected goods data used is through 23 February 2020. While originating in China, COVID-19 quickly spread to South Korea, with the…
Fashion Friday: Two Major Apparel Trends in South Korea
Lisa Hong
South Korea's apparel and footwear market is a mature market and is stagnating, showing less than 2% growth in 2019. In this matured market, there are two trends that could spark growth in the future. The first is "newtro", which is a combination of…