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Article
The Untapped Commercial Strength of Female Athletes
Egle Tekutyte
Female athletes have strong potential to connect with audiences, not only through showcasing the highest levels of skill and athleticism, but also through what they can achieve beyond the playing field.
Podcast
Fashion Friday: Sportswear and Athleisure is the New Normal for North America
Benjamin Schneider
After a tough year for apparel in North America in 2020, forecasts are optimistic for 2021, especially in the categories of athleisure and sportswear. Increased time at home amid lockdowns has led consumers to dress completely differently, choosing…
Podcast
Fashion Friday: Sweatpants, Cardigans and The Rise of Casual Dress
Nina Marston
While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025,…