Nestlé Bets on Starbucks to Revive Coffee Sales
Michael Schaefer
Michael Schaefer, Global Lead, Food & Beverage: While the retail coffee business is a profitable one for Starbucks, it represents a small portion of its overall business—above all, Starbucks remains an operator of coffee shops. All of the…
Coffee’s Revolution: From In-Home Coffee to Starbucks
Euromonitor International
Consumers are redefining/reassessing their values and priorities, placing more emphasis on value-based consumption (ethical, emotional, aesthetic). Interesting business models have also emerged as a result, which offer unique and ethical product…
What Retailers Can Learn from Starbucks' Successful Mobile Platform
Michelle Malison
M-commerce is still relatively new, but it is a quickly growing channel. Retailers, especially those that are focused on achieving omnichannel proficiency, are looking to optimize the mobile shopping experience for their shoppers. Starbucks, a…
Coffee Shops Around the World: Three Key Insights for 2016
Elizabeth Friend
2015 and early 2016 have been dynamic times for global specialist coffee shops, with consistently growing demand for modern café experiences driving rapid innovation and growing competition in the category all over the world. With the launch of…
What’s New in China’s Coffee Beverages Market?
Euromonitor International
Coffee players are eyeing up the growth potential in China, although there has not yet been any significant shift from tea to coffee beverages in this market. The key to marketing messages is to try and convince consumers that you are here to add to…
Will Consumers see My Starbucks Rewards as the Center of their Mobile Commerce?
Elizabeth Friend
Starbucks has recently made some changes to its rewards program and mobile app, called My Starbucks Rewards. These changes are indicative of a move that Starbucks may be trying to put its rewards app at the center of its consumers mobile commerce…
Starbucks Promises To-Your-Desk Delivery in the US by 2015, But What Does This Mean For the In-Store Experience?
Elizabeth Friend
After relatively disappointing results in the most recent quarter, Starbucks has announced a plan to begin offering delivery service in the US through its mobile payment platform, a combination CEO Howard Schultz is calling, “delivery on steroids.”…
A Local Strategy in Emerging Markets
Sarah Boumphrey
One of the key strategies for success in emerging markets is to adapt to local conditions. This could mean redesigning products and services from the ground up or merely tweaking products or packaging to meet consumers’ needs. With an ever expanding…
Coffee Shops are Best Positioned to Benefit from Mobile Payments
Euromonitor International
Starbucks is the reigning poster-child for mobile payment implementation in US consumer foodservice. While its popular loyalty programme and early move into mobile payments contribute to Starbucks’s celebrity status, the company’s success is also…