Five Key Steps to Building a Sustainability Strategy
María Coronado Robles
Today brands are facing increasing pressure from consumers, governments, NGOs, investors and insurance companies to have a positive and active role in protecting people and the planet. As a result, a growing number of businesses are promising to take…
Leveraging Product Claims to Build a Successful Brand Strategy
Katharina Bagul
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
The Upcoming Year in Focus at Euromonitor International
Euromonitor International
Euromonitor International introduces 18 topics that will be the focus areas of our research in the year ahead. Learn more about our process and what the list is in this exclusive video, and make sure to stay updated with topics and news as we send…
Optimising Pricing Strategy Using Via
Kayla Villena
In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the…
How to Build a Successful Pricing Strategy
Euromonitor International
The growth of e-commerce across the global retail environment cannot be ignored. Global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach over $1.7 trillion in 2018 with an…
Best Practices for Industry Associations: How to Use Research in Strategy Development and Member Engagement
Euromonitor International
Associations that deliver insights, accurate data and actionable analysis increase their competitive advantage and draw in new membership. Using market research, they can also continue to expand their programming and reach new audiences through marketing partnerships, industry reports, research databases…
Succeed in Emerging Markets: Selection, Strategy and First Steps
Euromonitor International
The first and most important step to successfully launch a product or service is to pick the markets that are right for your business. All markets are not the same; each has unique challenges and opportunities. Too many companies fail…
Investing in Global Market Research - A Strategic Guide for Small to Medium Enterprises
Euromonitor International
Small businesses and start ups face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. So why is market research seen as a luxury only large corporations can afford. Used wisely, market…