Strategy

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Leveraging Product Claims to Build a Successful Brand Strategy

Katharina Bagul

Katharina Bagul

20 May 22

To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.

Video

The Upcoming Year in Focus at Euromonitor International

Euromonitor International

Euromonitor International

9 Jun 21

Euromonitor International introduces 18 topics that will be the focus areas of our research in the year ahead. Learn more about our process and what the list is in this exclusive video, and make sure to stay updated with topics and news as we send…

Video

Optimising Pricing Strategy Using Via

Kayla Villena

Kayla Villena

10 May 21

In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the…

Article

5 Key Steps to Building a Sustainability Strategy

Maria Coronado Robles

Maria Coronado Robles

28 Oct 19

Today brands are facing increasing pressure from consumers, governments, NGOs, investors and insurance companies to have a positive and active role in protecting people and the planet. As a result, a growing number of businesses are promising to take…

Article

How to Build a Successful Pricing Strategy

Euromonitor International

Euromonitor International

17 Apr 19

The growth of e-commerce across the global retail environment cannot be ignored. Global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach over $1.7 trillion in 2018 with an…

Article

Scorecarding Indian Cities for Luxury Clothing and Apparel Market Potential

Euromonitor International

Euromonitor International

26 Jun 18

For businesses, branching out into untapped markets is an important, yet imperious assignment, especially when tasked with deciphering a market’s characteristics— be it identifying competitors, market sizing or analysing labour costs. Retailers in…

Article

Corporate Strategies in Consumer Foodservice: Shifting Priorities and the Challenges for Chains

Stephen Dutton

Stephen Dutton

24 May 18

Across the globe, consumer expectations for chained foodservice are changing, especially in the fastest growing international markets many chains hope to grow.   Key findings Global foodservice stabislises Foodservice localisation trends greater…

Article

Why Consumer Analytics Matter for Business Strategy

Euromonitor International

Euromonitor International

11 May 18

Today, data is becoming more and more influential. Consumer analytics is one of the most powerful enablers companies have to provide useful insights about their clients. One of the keys to creating and maintaining a successful company is…

Article

World Health and Wellness Company Strategies Part One: Commitments, Challenges and Acquisitive Moves

Euromonitor International

Euromonitor International

4 Apr 18

The global health and wellness (HW) market continues to outpace standard foods and beverages. Multinationals follow the UN’s sustainable development goals (SDGs) and link their business strategies towards the provision of healthy and nutritious food…