Manufacturer Strategies to Mitigate Inflation in African Soft Drinks Market
Christopher Day
The Sub-Saharan African (SSA) soft drinks industry has been subject to high rates of inflation in 2022, causing a shift in manufacturer strategies to offset rising input costs. This article will provide an overview of rising prices of soft drinks in SSA, with a focus on carbonates, water and energy drinks. Thereafter, several key strategies – such as shrinkflation, localisation, price point management and promotions – will be discussed, to show how manufacturers can reduce the impact of inflation on their profit margins.
Why Informal Retailers in Africa Cannot be Ignored
Christy Tawii
Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of African consumers across all income groups and are expected to continue to play a significant role in the future. Understanding informal retailing channels can assist businesses in developing a regional channel distribution strategy.
How COVID-19 is Reshaping Retail and Services in Sub-Saharan Africa
Christele Chokossa
Following the pandemic, economic recovery is starting in sub-Saharan Africa, with new opportunities in restructuring, diversification, and digitalised models reshaping the future of retailing, foodservice, and travel, now and into the future.
Global Consumer Trends in Sub-Saharan Africa
Bolutife Onaneye
As Euromonitor’s Global Consumer Trends (GCTs) 2021 show, Coronavirus (COVID-19) has forced a reimagining and redesign of processes, products, physical spaces and human interaction. Although the pandemic is driving global trends, the responses of…
Emerging Beauty Trends in Sub-Saharan Africa
Rubab Abdoolla
The coronavirus pandemic accelerated digitalisation in the beauty and personal care market in many Sub-Saharan African countries. In South Africa in particular, many premium beauty brands created platforms for virtual assistants to guide consumers on…
The Future of Retailing in Sub-Saharan Africa
Christele Chokossa
Sub-Saharan Africa is home to 14% of the world’s population and by 2030, the region’s population will surpass that of China. The way consumers shop in the region is ever-changing and evolving, with a mix of modern and ancient, formal and…
Growth and Investment Opportunities of Maize Meal in Sub-Saharan Africa
Shereen Tromp
The focus on raising the profile of nutrition as an investment opportunity and boosting nutrition overall through fortification of traditionally consumed staples is growing in Africa. Economic pressure sees many consumers survive on subsistence…
Maize Meal: A Look at the Ultimate Staple in Sub-Saharan Africa
Euromonitor International
Maize meal is the most widely grown crop in sub-Saharan Africa, and is a staple food for an estimated 50% of the population. Our report provides a broad overview of maizemeal as a staple in sub-Saharan Africa. We look at…
Euromonitor Reveals Top Trends Impacting Innovation in Africa
Euromonitor International
Global market research company Euromonitor International revealed today the top trends in the African retail market at its first conference in Johannesburg. According to new research, across all consumer industries, innovation in sub-Saharan Africa…