Attribute Analysis on Scents in Automatic Laundry Detergents in Thailand
Sahiba Puri
Fragrance as an attribute not only enhances a product's functionality and value, but can also be a key driver of consumers' purchasing decisions. Using Euromonitor International’s e-commerce tracking tool Via, we take a closer look into automatic detergents in Thailand to get a better understanding of what fragrance types have been popular in the country over the years based on online SKU availability, and understand what proportion of a brand’s SKUs have “scent” as an attribute.
Thaifex Anuga Asia 2021 Webinar Series
Euromonitor International
Euromonitor's Session title: The World Beyond the Pandemic Session description: The global pandemic has in many ways re-shaped how economies and consumers operate. It’s more important than ever for businesses to understand and adapt to changing consumer priorities in order to stay relevant.
Key Tobacco Industry Trends in Southeast Asia
Euromonitor International
New product development and shifting consumer preference can be observed within the tobacco market in Southeast Asia, driven by initiatives from major international players, as well as the rising price of tobacco products and increasingly stringent…
Thailand: A Rapidly Ageing Populace will Continue to Undermine the Economy’s Growth Potential
Roshni Wani Thapa
Thailand’s population is ageing at a much faster pace than its regional peers. This will aggravate the labour shortage issue the country currently faces and put pressure on public finances, via higher pension outlays and lower tax revenues.…
Packaged Food in Asia at a Glance
Emil Fazira
The world may be seeing the strongest growth from the dairy and snack categories in 2015, with Asian countries like Vietnam showing the biggest jump from 2014. But how is the race within Asia? Which companies are leading and what trends are shaping…
Arçelik Aggressively Expands Beko Outside of Europe
Thidathip Tawichai
In early 2015, Arçelik AS, the Turkish home appliances company, announced that it would commence production of major appliances in Thailand for the domestic market as well as to cater to neighbouring markets such as Vietnam, Indonesia, Myanmar and…
Thailand and Philippines: New Hotspots for M-Commerce
Euromonitor International
Southeast Asia is the new prime spot for m-commerce, given the massive online retail market driven by the burgeoning smartphone and internet penetration rates. While developed markets like Singapore have the highest rates of smartphone penetration,…
Ichitan Group Paves the Way for Local Players in the Thai Soft Drinks Market
Warangkana Anuwong
Ichitan Group PCL, a relatively new player in the soft drinks market in Thailand, was recently listed on the Thai stock exchange which not only cements the company's future in the industry but also adds even more competition to the dynamic soft…