Attribute Analysis on Scents in Automatic Laundry Detergents in Thailand
Sahiba Puri
Fragrance as an attribute not only enhances a product's functionality and value, but can also be a key driver of consumers' purchasing decisions. Using Euromonitor International’s e-commerce tracking tool Via, we take a closer look into automatic detergents in Thailand to get a better understanding of what fragrance types have been popular in the country over the years based on online SKU availability, and understand what proportion of a brand’s SKUs have “scent” as an attribute.
Thaifex Anuga Asia 2021 Webinar Series
An Hodgson
Euromonitor's Session title: The World Beyond the Pandemic Session description: The global pandemic has in many ways re-shaped how economies and consumers operate. It’s more important than ever for businesses to understand and adapt to changing consumer priorities in order to stay relevant.
Key Tobacco Industry Trends in Southeast Asia
Euromonitor International
New product development and shifting consumer preference can be observed within the tobacco market in Southeast Asia, driven by initiatives from major international players, as well as the rising price of tobacco products and increasingly stringent…