In light of the inflationary pressure being experienced in the region, which is impacting the majority of mass consumption categories, the Tissue & Hygiene industry is encountering novel challenges in contending with the preferences of a consumer base actively seeking affordability and product quality.
Women’s Health has been identified by industry leaders and through Euromonitor International’s global analyst network as one of the most commercially relevant themes across a wide range of consumer-facing industries, including health, beauty, nutrition, feminine care and lifestyle sectors.
Use this webinar as an opportunity to engage with experts from the industry and commentators with an external viewpoint. Supply chains, geopolitics, consumer behaviour, leadership strategies – we invite you bring your curiosity, ideas and questions.
Consumer expectations for holistic care are growing, and businesses are setting sights on new opportunities, accelerating industry convergence within women’s wellness. This article explores how this is unfolding in North America across five prominent industries—sanitary protection, adult incontinence, skin care, sexual health and gut health— and discusses opportunities and challenges ahead.
The consumer tissue and hygiene industry is expected to see continued growth beyond 2021, supported by improved health awareness, product accessibility and incomes, particularly in developing markets. As consumers continue to prioritise efficacy, multifunctionality, value, and a clean and ethical positioning, brands that are accessible, purpose-driven, digitally-savvy and keen to build around consumer need states are most likely to thrive in the long run.
Consumer lifestyles and purchase decisions are increasingly leaning towards more sustainable practices. Sustainable supply chain, reduction in non-recyclable plastic packaging, and alternative fibres are among the strategies being adopted by the industry to meet changing demand in global tissue products.