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Article

Pandemic Confinement Creates the Perfect Backdrop for Nostalgia in Western Europe

Nina Marston

Nina Marston

23 Jun 21

Nostalgia in Western Europe had been growing in popularity over the past few years, but since the world was beset by Coronavirus (COVID-19), consumers have increasingly turned to the past to give themselves a sense of stability and manage their…

Article

Games como plataforma de branding: uma linha tênue entre entretenimento e fadiga digital

Angélica Salado

Angélica Salado

21 May 21

Este artigo foi originalmente publicado em Meio & Mensagem.  Quando a pandemia do COVID-19 colocou o Brasil em isolamento social, muitos acreditavam que seria só por algumas semanas e, em breve, tudo voltaria ao normal. Mal sabíamos que 2020…

Article

Reimagining Licensing in Toys and Games: The Rise of New Players and Challenges for Established Powerhouses

Jorge Araya

Jorge Araya

30 Jan 21

Captive audiences at home in 2020 have been reshaping the business of entertainment. Where children (and adults) consume content influences their interests, shopping, and playtime. For the licensing business, new routes to consumers are both an…

Article

Booming E-sports Industry Takes Indonesia by Storm

Jason Tjiptadi

Jason Tjiptadi

15 Aug 20

Indonesia’s video games industry is expected to double through 2024 to reach USD2.5 billion. In 2019, Indonesia recorded the 4th largest video games revenue in Asia after China, Japan, and South Korea, leading in South East Asia by quite a…

Podcast

E-Sports Growing in the Midst of Coronavirus

Per Brandberg

Per Brandberg

28 May 20

Before the coronavirus pandemic, e-sports was a growing industry in terms of both popularity and value, with the prize pools for e-sports events broke the 34 million dollar mark in 2019. As consumers are starved for live events during COVID-19,…

Webinar

The World of E-sports: Defining Growth, Risks and Opportunities

Euromonitor International

Euromonitor International

6 Jan 20 | UTC Time: 03:37 PM

E-sports is a growing multibillion-dollar industry, creating opportunities for brands across all industries. Join us for our webinar as we discuss key industry drivers, changing consumer trends and potential risks and opportunities...

Podcast

ESports: A New, Growing Multibillion Dollar Industry

Euromonitor International

Euromonitor International

11 Dec 19

Esports is a growing multibillion-dollar industry, offering multiple revenue-generating platforms. Among the factors contributing to the success of Esports are technology advancement and the popularity of online and mobile gaming from earlier ages,…

Article

European Esports Focused on Holistic Approach for Long Term Success

Euromonitor International

Euromonitor International

24 Oct 19

Esports is the competitive side to online gaming for spectators to follow, usually played by professional gamers. ESI London, organised by Esports Insider, took place 16-17 September 2019 at Twickenham Stadium as a networking event for those…

Podcast

Mobile Gaming and eSports Continue to Reshape Playtime

Euromonitor International

Euromonitor International

9 May 19

Video gaming has come a long way from the humble arcades in the 1980s to the industry giant it is today. Mobile gaming is a segment that is continuing to see larger growth ever since the advent of the smartphone. Globally, mobile gaming will generate…