Digital Revolution in Retailing: Twitter and Euromonitor Happy Hour Recap
Zandi Brehmer
Euromonitor International was pleased to host a cocktail reception on 8 June 2016, inviting those in town for the Internet Retailer Conference and Exhibition. Michelle Grant, Head of Retailing at Euromonitor, and Zandi Brehmer, Consulting Practice…
#MarketingFashion Twitter Chat with RetailWeek
Euromonitor International
On Thursday, October 15, our analysts participated in a twitter debate hosed by Retail Week in association with Salesforce. The discussion covered a range of hot topics from fashion and tech collaborations to the rise of s-commerce. Highlights…
The Rise of Social E-Beauty
Euromonitor International
November is arguably the most important month of the year for internet retailers and brands alike. There is “singles day” in China, which reportedly generated US$9 billion in sales this year, and, of course, the shopping weekend mayhem that is Black…
#EMIMobilePay Twitter Chat Recap
Euromonitor International
On Tuesday, October 28th, 2014, we hosted a Twitter chat in collaboration with Mobile Payments Today discussing trends in mobile payments. Topics of conversation included ApplePay and CurrentC, NFC technology, retailer buy-in, loyalty…
Join Euromonitor for a Mobile Payments Twitter Chat
Euromonitor International
Please join Euromonitor and Michelle Evans for a Twitter Chat from 10 to 11 a.m. CDT on Tuesday, Oct. 28, as we discuss the five trends outlined in Michelle's article on Mobile Payments Today. You also can follow the conversation via the…
Digital Life and Consumers
Euromonitor International
This monthly bulletin on all things digital listens in to consumption as consumers themselves see and tell it online. News and trends are covered under the following topics: Internet shopping & “sellsumers”, citizen advertising and crowdsourcing…
Could Social Media Storytelling Help Apparel Retailers Stave Off the Discounts This Christmas?
Euromonitor International
The Christmas trading period has always been a make or break time for apparel retailers, presenting a natural case for pulling out all the stops when it comes to their holiday marketing campaigns. While this has traditionally been a call for…
Luxury Brands and the Lure of Social Media
Rob Walker
Here are three questions that ought to get the pulse rate running of any self-respecting brand or marketing manager. What is your Facebook strategy? What is your Twitter strategy? What is your YouTube strategy? You can add Google, Weibo, Instagram,…
Social Unveiling: Hoping to Convert Followers into Buyers
Daphne Kasriel-Alexander
More brands are turning to social media in place of events to launch products – an approach that has been called ‘social unveiling’. Saluting the ability of social media to reach a wide audience quickly, designers and brands are choosing platforms…