2024: A Resilience Test for US Fashion
Fatima Linares
Mixed performance across fashion categories in 2023 makes us wonder what to expect for the industry in 2024. In this article, we'll explore what trends would drive sales in 2024 and which categories will benefit or be impacted by those.
US Online Grocery Showdown: Walmart and Amazon’s Duelling Strengths
Bob Hoyler
Walmart and Amazon are battling for leadership of food and beverages e-commerce in the US. Amazon’s unrivalled logistics expertise helps it to win across many shelf-stable categories, but Walmart’s lead in click-and-collect and its vast store network give it the upper hand in perishables. Using data from Euromonitor International's new E-Commerce system, this article explores this rivalry and highlights areas where DTC players and other operators are making inroads against the giants.
The Future of Seafood? Testing Aqua Cultured Foods
Miri Eliyahu
As meat and seafood substitutes evolve, so do technology, production abilities, and paths to market. A recent visit to Aqua Cultured Foods HQ in Chicago highlights technological innovations and a shift to foodservice.
Exploring US Snacking Trends: Monitoring Inflation and Promotional Impact
Jared Conway
As Euromonitor International’s most recent Global Inflation Tracker reports, inflation is still very much a top priority for businesses and governments and is having a key impact on consumers’ real disposable incomes.
Electric Toothbrushes Connect US Consumers to Oral Care Ecosystems
Caro Bush
Channeling multifunctionality and digital consumer education, electric toothbrushes catalyse oral care’s holistic development in the beauty space and bring the traditionally offline industry to online platforms.
The Shape of Pints to Come: How American Craft Beer Will Survive and Thrive
Nik Allen
Craft beer, as defined by the American Brewer’s Association, accounted for 13% of traditional beer volume sales in the US in 2021. Prior to the pandemic, craft beer had seen a continual rise from 1988 until what seemed like a plateau in 2019, aided by the continued success of stalwarts and diverse production exploration of newer breweries. As 2023 portends a downturn, brewpubs and taprooms will be tested by the choices of a shifting craft community.
Three Trends Driving the US Women’s Underwear Market
Jitong Li
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
Cyber Monday Promotional Strategies for US Anti-ageing Products Amid Inflation Concerns
Jared Conway
With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.
Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?
Dorothy Calba
The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.