Rise of Local Brands in Vietnam
Sahiba Puri
Vietnamese brands across diverse categories have experienced good growth in recent years. Supporting government policies, rising income levels, expansion in retail beyond urban centres, evolving marketing strategies and the right pricing strategies are among factors that are helping local brands grow in the country.
Sustainable Beverage Packaging Country Focus: Vietnam
Jarred Neubronner
Concern for sustainability has been on the rise among Vietnamese consumers in recent years, buoyed by increased awareness and concern for the environment. While attitudes towards sustainability still may not be as strong as compared to Western Europe, an increase in prominence of sustainable beverage packaging in Vietnam is reflective of the growing sustainability trend.
Water Stewardship as a Way Towards Better Water Management
Euromonitor International
In part 1 of the water scarcity blog, we discussed a general background of the water scarcity issue in Southeast Asia. In part two, we will dive deeper into how exactly businesses are tackling the water crisis by understanding the concept of water…
Megatrends in Vietnam
Ruby Bui
Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business…