Consumer Trends | Data Building | Strategic Analysis
Ismail is a Research Analyst at Euromonitor International with a focus on the Middle East and Africa. Based in London, he has more than two years experience in various fmcg industries.
Through the research of a wide variety of industry sources and interviewing key players within that industry, Ismail builds and analyses market sizes, brands and the consumer trends that direct where the market is heading.
Ismail advises clients across a wide range of industries in the MENA region; most recently, assisting clients in understanding the impact of Coronavirus (COVID-19) and how to adapt to this fast-changing environment.