Jacob Adib Analyst - Middle East and Africa, Drinks, Tobacco and Cannabis

About Jacob

Jacob is a MEA Analyst at Euromonitor International with a focus on Drinks (Alcoholic and Non-Alcoholic), Tobacco and Cannabis. Based in London, he has more than three years of experience in these industries and focuses primarily on the Levant and GCC region.

Jacob researches and writes on key categories in drinks, tobacco and cannabis, including bottled water, coffee, beer, spirits, and tobacco for the MEA region; converting Euromonitor’s quantitative and qualitative findings into published content for clients. Non-alcoholic drinks, alcoholic drinks, tobacco and cannabis are his focus areas, and Jacob is meticulous in his approach in strengthening and improving our research, most recently taking the lead in the latest research into the legal cannabis market in Israel. He is also involved in illicit trade specialisation.

Jacob advises clients across non-alcoholic, alcoholic drinks. tobacco and cannabis. He has extensive knowledge in politics and economics, and has written on the economics of the Arab Spring, which he uses to apply cultural and regional patterns to determine consumer behavior in the future.